Of all the commercial property types, multifamily continues to show it’s strength and safety. This is in good portion doe to the fact that apartments are a needs based business. In other words, when the economic going gets tough, you may not NEED some of the other types of real estate, however, you need shelter (there may be other choices besides renting an apartment, however, this continues to be a sounds dynamic for multifamily housing)
By: Julia Gentry
“A recession drastically changes the economic scenario of a country and the investment scenario too. Those who were careless and overspent their funds when economy was booming, will suffer during a recession…
However, those of you who were wise enough to be careful with your saving and spending before the economy went in to a slump, can profit from this period of recession. The economy slows down during a recession but things don’t come to a standstill. The show must go on and it goes on!”
In our ever-changing market, when opportunities seem hard to come by, when you don’t know where to expand your investment strategy, when you find yourself questioning the “old way of making money”, I encourage you to look for two things.
Number 1 – Find an avenue that matches your competency levels. That doesn’t necessarily mean you have to understand that investment tool, inside and out, like the back of your hand, but I would suggest getting involved in something that appeals to you, something that makes financial sense to you, something that is not so far from your knowledge base that it becomes a bigger risk.
Number 2 - I would suggest investing in avenues that will provide a strong cash flow. Passive income is the best type of income money can buy since it allows you to do what you want, when you want, with whom you want, and doesn’t stop working for you even when you are sleeping. And in this economy, cash flow is king!
Now is the time to get moving, now is the time to make your money work for you, now is the time to find confidence in an active investment strategy that works for you. We are entering a new era of opportunities. It will not always look as it once did. But the opportunity is ripe for the making!
And remember, every investment will have some risk associated with it. Limit the amount of risk involved in your investment strategy but keep in mind, there are no gains without some sort of risks.
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Change is the only thing that is a constant. Not all change is improvement, but all improvement is change. What can you do to increase your flexibility so that you don’t resist change, but contribute to it!
By: Julia Gentry
Our lives are comprised of non stop activity. We are here, we go there, we are home late, we are up early, we are striving for more, unsettled with less, we want it our way, in our timing, and in the way the we see best, but are we really making traction? Are we really apart of something that has more meaning than just the presentation of being busy? Or are we striving so hard each and everyday to simply look successful vs. actually being successful from an internal position?
I was reading Simon Bailey’s book, “Success is an Inside Job” (and for those of you who haven’t read it, I highly recommend it), he addresses the need for us to “re-address our own personal definition of success”. I have learned that this is one of the most important things that we as individuals can do because if we get too caught up in the busy-ness of life, too caught up in the status quo of what live “should look like, feel like, and be like”, then months, even years, will pass us by only to find out that the life we are living really isn’t the life we wanted to live.
I understand that financial success is an extremely important thing. And I am not suggesting to ignore that need, however, I am suggesting that it is very easy for our priorities in pursuing such financial success is a little out of balance. What if we lived our whole lives, reaching huge incredible levels of financial success only to lay on our death beds with one thought in mind, “who’s life did I really impact? Who’s life did I increase simply because the way I lived mine?” I guess it is questions such as these that get me wondering if I’m not the only one that is out of whack. I am wondering if our whole “success system” is built upon principles that are absolutely incorrect… Does money change lives? Yes. Is money what makes the world go round? Yes. Do we need it to live each and every day? Of course. But, is it the thing that is going to give us a sense of significance? No. Is it going to give us a better place in this world by bringing us more peace and fulfillment? No. Is it going to be the determining factor as to who lived an incredible life and who did not at the time of your death? Unfortunately, no. So why are we putting so much emphasis on making money vs. making a significance?
This leads me to believe that there is a way to have both. Since I was a little girl, I knew that I had this longing in me not only to be wealthy but to also make a difference in this world, to leave my footprint for others to see. And I believe that I am not alone in that longing. I believe that all of us, somewhere within our beings were created for both. We were created to experience abundance, to produce unheard of results, to be productive freaks, but I also am suggesting that we were created to make a difference in this world, be it one person at a time or a whole stadium of people at a time. We were created to live for more than just ourselves and to reach out to the common man/women and increase his/her way of living as well.
So how does both happen? How do you live financially successfully and make a difference? Well, as Simon says, and as I so strongly believe, it all begins with a thought. Do you truly believe that type of life is possible? Do you really believe that type of life is for you to have as your own? Or do you believe that you are doomed to remain in this repeating cycle? Do you believe that a job is simply just that, a job, only purposed to give you “security” and a paycheck? When you come from a place of understanding that you’re purpose is to be both successful and make a significant difference, you will find that automatically, your day to day activities will change. Your profession may change, your decisions may change, the way you interact with people may change, but all of that is ok because the only thing that is going to get you to true significant success is for you to make a change and to rewrite the “status quo” to fit your purposed way of living.
I challenge you to stop doing what you’ve always been doing and to try me. Take a leap into the unknown and create a life that has meaning, create a life that has financial increase, and watch as the people line up behind you to follow in your footsteps. “Well no one else is doing it?” Exactly! That’s my point! If everyone else was doing it, we wouldn’t even need to debate the need for successful significance but since the majority of people do not live this way, you are going to have to be the one who defies that odds and makes it apart of your own reality.
You are the only one responsible for making this change. You are the only one who can choose to be successful and make a significant difference. You are the only one that can decide to go against the grain and make a stance for something that will inevitably bring you completion.
Our world needs more successful significance, are you up for the challenge?

By: Julia Gentry
In the world that we are living in, we can no longer do what we’ve always done. We are going to have to get creative. We are going to have to change things up. We are going to have to do what’s never been done. We are going to have to be innovative!
One of the better explanations that I have seen was in a recent article written by Darren Hardy. He says, “So what is innovation? Innovation is not a task, project or something you only do at an off-site meeting. Innovation is a constant mindset and perspective. It’s a way of looking at the world. Instead of seeing what is, it is looking for what could be.”
In the world of financial growth, we cannot be looking at investments through the eyes of what we physically see. We have to look at it through the eyes of what could be. And the only way we can thoroughly understand what could be is by knowing what the incoming and current needs are. Believe it or not, those needs are completely different then what they used to be and from where I see it, ALL things are subject to change constantly. But my question to you is this, are you prepared for such changes?
Real estate transactions are still happening at an amazing rate across our nation, however, they just look a little differently. Investing in the stock market is still a viable option, however, it looks a little differently. Business are being created on a daily basis, however, these new businesses look entirely different. Honestly, I could go on and on with other examples but my point being, if you are willing and able to adapt to the change that is necessary to increase instead of decrease, then you will position yourself to be apart of some extremely successful transactions.
However, for those of you who are stepping into the future the same way you stepped into your today or the same way you stepped into your past for that matter, you may get swept away. Pulling back, keeping your money on the sidelines to “play it safe”, not taking educated risks, avoiding the chance to “recreate the wheel”, not spending money to make even more money are all things that could be the weak link in your financial success. And believe me when I say that these aren’t monsters that are eating away at your wealth, these are the little things that will slowly but surely eat away at your financial growth. But it doesn’t have to be that way.
Those who are willing to adapt will flourish. Those who are willing to dive into change will increase. Those who are able to be innovative will reap the benefits exponentially. I encourage you to take the steps today that will equip you to prosper BIG time in these coming years. Someone is increasing their wealth exponentially in the upcoming years, why not you?!
Take initiative. Be innovative!
Are you ready for Inflation? – Julia Gentry
Just recently I sat down with my CPA, Dan Marsh, from Senger, Marsh, and Associates and we got into an interesting discussion about the potential affects of inflation. It’s sad to say that so many people (myself included at times) come from a place of not preparing themselves for the future simply because they are engulfed by their today. Simple example: the housing crisis we are in today. It has always been the American dream to buy your own house but for many people, they are living outside of their means and/or are just not in a position to makes such big investment. “But we can make it work, so let’s do it.” It’s been that mentality that has made it very difficult for people to live into your future because the future is often times a bit unpredictable.
The same is true with inflation. People are starting to discuss it, others are being watchful of it, but the majority of people have no idea the affect that it’s going to have on the wealth of this country and us as individuals. Inflation, by definition means, “the rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.” PURCHASING POWER IS FALLING. Those are the terms that we as Americans, we as individuals, should be very aware of. And in all honesty, it should make us shake in our own boots. Why? Because the money that you’ve worked so hard to make, to create, to grow, is now in jeopardy of actually losing it’s buying power, which means you are actually going to have to spend more to buy less.
That goes for your investments as well. Many of the avenues of money placement is not necessarily going to be the best “holding tank” for your money in the future. Granted, our money systems have always been somewhat volatile, but when you are actually positioning yourself to lose control of your own dollar amount, that is what I call volatile! And I see it as being one of the most debilitating things you as a hard working individual could ever experience.
It’s time to make a change!
So what about the idea of keeping your money on the sidelines? That’s a question I receive on a regular basis… I will communicate my point once again in saying that because of the inflation, our dollar’s value is decreasing and so is our purchasing power so if you intend to “keep your money on the sidelines” to avoid the devastation of decrease, think again. Inflation does not work that way. And by trying to just play it safe, you are actually hurting your own financial being. So the concept of keeping your money on the sideline is like you jumping into the tank with all the “fish” who are being circled by massive sharks.
It’s time for a change!
The first thing I would do to equip you to not be one of the ones reaping the devastation of the incoming inflation is to be active in pursuing information. Instead of playing on the defensive side, be aggressive, pursue knowledge, wisdom, and information. Study everything that you can, begin to learn what’s working and what’s not, and do the best you can to align yourself with people who actually have results in their life that you are looking for. Financial results will prove to you that they know their stuff.
The second piece of advise comes to you in 3 easy to remember words: Hard, Tangible, Assets. Those are the assets you can see, feel, touch, and control. Assets such as real estate, land, gold, and silver, to name a few. These are assets that will not lose your purchasing power because they are actually tangible assets that when purchased appropriately will continue to appreciate and make you money while everyone else is losing their position in doing so. These tangible assets are some of the best avenues for you to look into. It is one of the best times to buy real estate, interest rates are at a record low, sellers are needing to sell versus wanting to sell, silver and gold are increasing in value, and once again, history is repeating itself proving that the dollar does not have as much “staying power” as real, raw assets.
Times are changing. What once worked does not always work anymore. Do not resist the flow of our economy. Increase while others are decreasing.